Tag Archives: Fundraising


How My Life Experiences Lead to Fundraising for STEM Learning

January 16, 2017

“I looked up at the Moon. It was no longer a distant, unknowable orb but a place where people walked, talked, worked and even slept. At that moment, I knew what I wanted to do with my life.” Chris Hadfield This is how the first ISS Canadian Commander Col. Hadfield envisioned his passage through space, … Continue reading

Pace and Breathe: Running the Marathon of an Individual Giving Program

January 13, 2017

For every fundraiser out there whose primary focus is individual giving, you have experienced a week similar to this. On Monday morning, you review your annual individual donation revenue goal and make a promise to yourself: I must close at least five donations by the end of this week. By the afternoon, you send out … Continue reading

The Sector’s Much Needed New Year’s Resolution: Redefine Our Culture of Philanthropy

January 13, 2017

Amongst the two cohorts of AFP Inclusive Giving Fellows, there is a combination of new graduates, volunteers, founders of social profits, community organizers, consultants and more working in the fields of education, public policy, youth engagement and beyond; all of us joined by the common interest of leading the fundraising profession to “…better reflect and … Continue reading

Diversity, Data and Donations: Key Findings to Maximize Your Donor Base

December 5, 2016

When I was the Associate Director of Donor Services and Operations at Free The Children (now www.We.org), I had the opportunity to work with Nielsen (http://www.nielsen.com/ca/en.html). Nielsen, an international consumer research and data analytics firm, conducted a pro bono project for our organization as part of their annual charitable giving day which benefitted their corporate … Continue reading

Donors 3.0 — “Show Me The … Diversity?”

November 14, 2016

Has this ever happened to you? You are sipping coffee with a potential donor when he or she asks you: “By the way, who is on your Board of Directors?” In my career as a fundraiser so far, in the arts and for post-graduate education, this question has never been addressed to me—yet. But I … Continue reading

Effective Donor Engagement and Retention: Tips and Strategies

November 8, 2016

“Hello, I’d like to cancel my donation.” I sigh inside but greet the caller happily as I bring up their donor file on the database. It’s never a nice start to a day, to listen to a supporter call in to stop their monthly support. Despite the setback, we’ve found a way to turn this … Continue reading

How to Persuade Donors to Support Non-Profits Without the Tax Benefit

November 8, 2016

What do you do when several potential donors decline to support your cause because you cannot issue tax deductible receipts? Whether you are raising funds for starving children in sub-Saharan Africa, or a natural disaster, or a grassroots advocacy organization, you always face challenges with persuading donors to give. It could be that they are … Continue reading

Big Gifts for Social Justice Causes: Where are the Major Donors?

October 27, 2016

I once attended a professional workshop that dealt with understanding the lives of wealthy Canadians for the purpose of fundraising and major donor engagement. As someone who first made a career working in small community agencies and supporting social justice movements like the rights of migrant workers, my initial thought attending this session was that … Continue reading

Intra-Departmental Dialogue: An Effective Way to Demystify the Language of Fundraising Databases

October 11, 2016

Recently I had a chat with Sumina who works in the fundraising department of a charity in Toronto. She expressed her discomfort with understanding and navigating the way the language of her fundraising database is customized. She said, “the other day while browsing The Raiser’s Edge, I came across a donor profile whose solicit code … Continue reading

Thanksgiving of your donors: today, tomorrow, always

October 7, 2016

In this fast-paced society, it is easy for nonprofit organizations to neglect and even overlook the importance of donor recognition and its ability to sustain long-term relationships between donors and the organization. Nevertheless, with Thanksgiving just around the corner, organizations should take advantage of the opportunity to show gratitude and say thank you to their … Continue reading